Madison’s Local Experts for Heat Pump Installation & Repair
All-season comfort. Lower energy use. One smart system.

Pharo Heating & Cooling
Heat pumps provide both heating and cooling by moving heat instead of generating it, delivering efficient comfort year-round. With the right design for Wisconsin's climate, a heat pump can be a reliable primary or supplemental heating source.
Pharo helps you navigate options like ducted systems, ductless mini-splits, and hybrid setups, ensuring your system aligns with your comfort goals and budget.
Year-Round Comfort
One system handles both heating and cooling, eliminating the need for separate units in your home.
Lower Energy Bills
Heat pumps move heat instead of generating it, using significantly less energy than traditional systems.
Wisconsin-Ready Design
Modern cold-climate heat pumps perform reliably even in sub-zero Wisconsin winters when sized correctly.
Rebates Available
Wisconsin's Focus on Energy program offers rebates for qualifying systems. We help you explore eligibility.
New home or switching from traditional HVAC? We size, configure, and install for reliable, efficient performance year-round.
Upgrade to energy-efficient systems meeting current SEER2 and HSPF2 standards when your unit struggles or drives up bills.
Weak airflow, ice buildup, strange noises, or no heat? Our certified techs diagnose and fix the problem fast.
Seasonal tune-ups before peak summer or winter use to prevent costly breakdowns and extend system life.
No ductwork needed. Mini-split systems tailored for Wisconsin winters, perfect for additions, basements, or problem rooms.
Start with a friendly phone call. We'll ask about your current system, comfort concerns, and goals, then schedule a convenient in-home visit.
We check sizing requirements, review ductwork (if applicable), and discuss comfort issues. Proper system sizing is key to year-round performance.
We explain your best options: ducted heat pump, ductless mini-split, or hybrid, along with efficiency ratings, rebate opportunities, and budget considerations.
Our technicians handle equipment setup, airflow adjustments, refrigerant charging, and performance testing, protecting your home and leaving the space clean.
We review thermostat basics, explain maintenance tips, and answer any questions. You'll have ongoing support from our team whenever you need it.
Understanding HVAC efficiency helps you make smart choices. These updated ratings have been the industry standard since 2023.
Seasonal Energy Efficiency Ratio – measures how efficiently the system cools your home over an entire season.
Heating Seasonal Performance Factor – measures how efficiently the system heats your home, critical for Wisconsin winters.
EPA regulations require certified technicians for refrigerant-handling systems. Our team meets all compliance standards.
Wisconsin's Focus on Energy program offers rebates for qualifying systems. We can help you explore eligibility and maximize savings.
Heat pump costs vary by home and system design. Your personalized estimate considers these factors:
Square footage and floor plan directly affect system sizing.
Mini-splits and ducted systems have different installation costs.
Single-stage vs. variable-speed systems vary in cost and efficiency.
Upgrades may be needed depending on your current panel capacity.
Existing duct condition and airflow needs are evaluated during our visit.
Optional air purification or humidification features may affect total cost.
Free Estimates: Pharo provides free estimates on all new heat pump installations. No obligation, no surprises.
We proudly serve Madison and surrounding Dane County communities.
Not sure if we serve your area?
We cover many nearby Dane County and Southern Columbia County communities. Submit the form and we'll confirm service availability.
Check My AreaFour Generations of Local HVAC Expertise
Family-owned and rooted in the Madison area since 1983, with HVAC experience dating back to 1913. Decades of delivering reliable solutions at fair prices.
Reliable Service When You Need It
With experienced team members and a 24/7 on-call system, help is always available. Whether routine service or an unexpected issue, you're never left waiting.
Certified Technicians
Our EPA-certified technicians handle every job to professional standards, from sizing and installation to diagnostics and repair.
Financing Available
We offer flexible financing options to make heat pump installation accessible for every budget. Ask us about current offers.

What Our Customers Say
HEAT PUMP FAQs
Are heat pumps effective in Wisconsin winters?
Yes, especially with proper sizing and cold-climate design. Many homeowners choose hybrid systems (heat pump + furnace) for peace of mind in extreme cold.
What's the difference between ducted and ductless systems?
Ducted systems use your existing ductwork. Ductless mini-splits work without ducts, using indoor wall or ceiling units, great for additions or problem areas.
How do I compare heat pump efficiency?
Check SEER2 (cooling) and HSPF2 (heating). These ratings are the current industry standards since 2023.
Do you offer emergency repair?
Yes. While we don’t advertise 24/7 service, we have an on-call technician available outside of office hours.
Can a heat pump reduce energy costs?
Often, yes, especially if you’re upgrading from an older, less efficient system. Your savings depend on insulation, usage patterns, and system design.
Are rebates available?
Many systems qualify for incentives through Focus on Energy. We’ll help you navigate your options.
Is refrigerant use regulated?
Yes. EPA Section 608 requires certification to handle refrigerant safely, and our technicians meet those standards.
How soon can you install a new heat pump?
Lead time depends on system availability and whether electrical or duct updates are needed. An in-home estimate is the fastest way to get started.
Do you offer free estimates?
Yes. New HVAC installations start with a free, no-obligation estimate.
REQUEST YOUR FREE ESTIMATE TODAY
Talk to Pharo About Heat Pumps
Whether you’re upgrading, replacing, or installing for the first time, we’re here to help you stay comfortable, year-round.
Call us: (608) 849-5410
Office hours: Mon–Fri, 7:30 am–4:30 pm





