Geothermal Heating & Cooling Systems in Madison, WI
PHARO HEATING & COOLING
GEOTHERMAL
WHAT IS GEOTHERMAL?
Geothermal is an energy-efficient, cost effective space conditioning system that taps into the earth to capture its renewable energy. The earth absorbs the sun’s energy that reaches it, storing that energy in the ground. A geothermal system extracts that energy for heating during winter. For cooling, the system removes heat from the home and dumps it into the cooler earth. This transferring of heat is accomplished using a series of pipes buried deep in the ground. Not only is a geothermal system a renewal energy source making it highly energy-efficient, it requires no outdoor unit and is quiet, reliable and durable.
GEOTHERMAL HOME HEATING & COOLING SOLUTIONS IN MADISON, WI
Harness the power of the earth with Pharo Heating & Cooling’s geothermal home heating systems. Sustainable comfort for homes and commercial in Madison.
Looking for a smarter, greener way to heat and cool your property? Geothermal systems are one of the most energy-efficient HVAC options available today—and Pharo Heating & Cooling is proud to bring this innovative technology to homeowners and businesses across Dane County.
By tapping into the steady temperature below the earth’s surface, geothermal systems offer year-round indoor comfort while significantly reducing your energy use and environmental impact.
WHY CHOOSE GEOTHERMAL? A FUTURE-READY INVESTMENT
Unlike conventional HVAC systems that burn fuel or rely on fluctuating outdoor temperatures, geothermal systems use stable ground temperatures to regulate indoor climate efficiently and consistently. That means:
- Up to 70% savings on heating and cooling costs
- Fewer carbon emissions and cleaner energy usage
- One system for both heating and cooling
- Long system lifespan—typically 15+ years for indoor units and 50+ years for ground loops
It’s a sustainable solution that pays off for your wallet—and the planet.
END-TO-END GEOTHERMAL SERVICES BY LOCAL EXPERTS
At Pharo Heating & Cooling, we provide turnkey geothermal solutions tailored to your property, soil conditions, and energy needs. Our services include:
- System Design & Installation: From loop field layout to indoor unit integration, we handle every aspect of the installation with precision and care.
- Routine Maintenance: Keep your system running at peak efficiency with seasonal inspections and expert tune-ups.
- System Upgrades & Replacements: Modernize older systems with advanced components for greater performance and comfort.
- Troubleshooting & Repairs: We’re here to help with any issues—big or small—with fast, reliable service.
We work with leading geothermal brands and stay up to date with the latest best practices in system design and energy optimization.
MADISON’S GEOTHERMAL HVAC PARTNER SINCE 1983
As a long-standing, family-owned HVAC provider in the Madison area, Pharo Heating & Cooling brings decades of experience to every geothermal project. We’re not just installers—we’re educators and partners who guide you through every decision, ensuring you understand your investment and its long-term benefits.
You can count on:
- Honest advice and straightforward pricing
- A deep understanding of Dane County’s climate and soil
- Licensed professionals with geothermal certifications
- Service that prioritizes your satisfaction from start to finish
REQUEST A GEOTHERMAL HOME HEATING CONSULTATION TODAY!
Ready to explore a cleaner, more cost-effective way to heat and cool your space? Pharo Heating & Cooling is here to help you make the switch to geothermal home heating, with expert insight and trusted service every step of the way.
Request your geothermal consultation today and take the first step toward sustainable year-round comfort.

10 REASONS TO CHOOSE GEOTHERMAL HOME HEATING
- Higher energy efficiency means lower operating costs. If utility rates increase 5% per year nationally, a dollar spent today in utility bills will be $2.53 in 20 years.
- A Bryant geothermal system is specifically designed for your home with the aid of computer software and the experience of your Bryant dealer.
- Geothernal home heating offers even temperatures and excellent humidity control.
- Bryant geothermal equipment may have longer life expectancy because it’s underground and inside the home, without exposure to weather conditions.
- You may be eligible for a 30% tax credit on the installation cost of a geothermal system, with no maximum.
- Geothermal technology is a proven cost-effective method of heating, cooling, and producing domestic hot water.
- Since it is run by electricity, there are no furnace flue pipes, penetrations in the roof for exhaust, or risks associated with having a combustion system inside the home.
- Bryant geothermal technology includes environmentally sound Puron refrigerant.
- Bryant limited warranties are among the best in the industry.
- There is no noisy outdoor equipment.
CURIOUS IF GEOTHERMAL HOME HEATING IS
RIGHT FOR YOU?
Making the switch to a geothermal system can be a major decision in the home building or remodeling process. Answer the following questions to find out if geothermal is the right fit for your home. If you would like to speak to one of our professionals more about geothermal systems, please send us a message or give us a call today to get started.
Does your home have at least 2500 sq. ft of conditioned space?
Are your current heating and cooling bills higher than other comparable homes in your area?
Is the current heating or cooling system more than 15 years old?
Do you have a large yard that could facilitate digging in a system?
Do you plan on being in your home 10 years from now?
Do you want to eliminate the outdoor unit?
Do you feel good about using high heating and/or cooling efficiency?
Does your average summer temperature get above 85° or higher?
Does your average winter temperature drop to 32° or lower?


